Social media managers overseeing multiple accounts owned by a single brand will now be able to post a single piece of content across multiple accounts. Users will see a “Post to other accounts” option when creating a new post, and they can toggle switches. It gives more flexibility to post content across multiple accounts directly within the app which may be faster than accessing social media management platforms. Influencers would also find it easy to share the same promotional content across their separate Instagram accounts.
https://marketingland.com/instagram-lets-marketers-share-posts-across-multiple-accounts-255070
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