The social networking giant is eyeing startups in vertical content and news segments, including the women-centric digital community POPxo. This seems to be based on the $300 million commitment Facebook made earlier this year to support local news across the world. With this move, Facebook would strengthen its regional content ecosystem and expand its roster of credible news sources ahead of the upcoming Lok Sabha elections.
However, it has had a strained relationship with the news publishers due to the way its algorithm has drastically changed the way publishers get traffic on their websites and has also taken away a significant chunk of the online advertising market.
This development comes at a time when Facebook is looking to transform itself as an encryption-focused messaging company, similar to what Tencent's WeChat offers in China.
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