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ISSUE 36
02 / 04 / 2019
d-talk

Proposed cross-media standard to toughen rules for digital and TV

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Proposed cross-media standard to toughen rules for digital and TV
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After two years of speculation, the Media Rating Council holds linear TV to new higher standards for commercial ratings. It toughens rules for viewable video impressions – raising the standard to 100 percent of the ad in view, from the prior 50 percent, for at least two seconds. However, MRC says that duration weighting should not be applied to longer form videos.

 

http://www.adageindia.in/media/proposed-cross-media-standard-would-toughen-rules-for-digital-and-tv/articleshow/68566329.cms

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