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ISSUE 36
02 / 04 / 2019
d-talk

Will the e-commerce policy benefit homegrown OTT platforms?

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Will the e-commerce policy benefit homegrown OTT platforms?
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According to the current policy, any e-commerce platform with foreign investment cannot exercise ownership or control over the inventory sold on its platform. This may prove to be a threat to Originals coming from global OTT platforms.

 

The draft states that e-commerce includes buying, selling, marketing or distribution of goods, including digital products and services, through an electronic network. Delivery of goods, including digital products, and services either online or through physical means have also been covered under this clause.

 

https://www.exchange4media.com/digital-news/draft-e-commerce-policy-will-it-benefit-homegrown-ott-platforms-95551.html

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