Facebook introduces inventory filters to ensure brand safety

ISSUE 38
16 / 04 / 2019

Facebook introduces inventory filters to ensure brand safety

With this Facebook is making it easier for advertisers to control how their brands are presented across media. Facebook has brought it three kinds of filters: limited, standard, and full for ads placed in Instant Articles, Audience Network, and Facebook in-stream video.

The limited option will give advertisers maximum protection along with protection against bad language; it allows advertisers to exclude certain categories which it does not want its brand to advertise on. Standard inventory offers moderate protection whereas; full inventory offers the least protection.

https://www.medianama.com/2019/04/223-facebook-brand-safety-filters/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+medianama+%28Medianama%3A+Digital+Media+In+India%29

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