India, Youtube’s fastest growing audience

ISSUE 38
16 / 04 / 2019

India, Youtube’s fastest growing audience

As per ComScore data, YouTube has more than 265 million monthly active users in India. It has now become the first stop for users to consume content from any genre - entertainment or information. In the last year, YouTube’s consumption on mobile has increased to 85%, with 60% of the streaming happening from outside of the six largest metros in India.

More than 1,200 Indian creators have crossed the one million subscribers mark, while five years ago, there were only two creators with a million subscribers. YouTube is definitely the platform where maximum content is consumed today.

https://brandequity.economictimes.indiatimes.com/news/digital/india-is-youtubes-largest-and-fastest-growing-audience-in-the-world-ceo/68803530

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