This is true for two-thirds of Indians in the age group 23-49 based on Adobe's survey. Nearly 69% of shoppers in India prefer online marketplaces.
While 49% of people visit a brand's e-comm page for purchase, 31% of people make purchases via physical stores and 28% of Indians depend on voice assistants.
Based on these reports and recent trends, it is expected for social media platforms, review sites and video channels to form the critical parts of pre and post purchase interactions
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