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ISSUE 44
28 / 05 / 2019
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Google changes privacy policy affecting ad retargeting

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Google changes privacy policy affecting ad retargeting
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In the face of growing privacy concerns, Google plans to crack down on third-party cookies in its Chrome browser. Third-party cookies help advertisers target digital ads, and Google's move might have big ramifications for dozens of ad-tech companies. Last week Google announced that it planned to roll out new controls in its Chrome browser that let consumers block advertisers from serving ads which use third-party cookies.

 

Instead of using cookies, Google recommends advertisers use first-party data such as log-in information or email addresses.

 

https://brandequity.economictimes.indiatimes.com/news/digital/google-s-looming-privacy-changes-could-shake-up-ad-retargeting-and-advertisers-are-scrambling-to-find-alternatives/69375127

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