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ISSUE 44
28 / 05 / 2019
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Instagram improving UI/UX in order to promote IGTV

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Instagram improving UI/UX in order to promote IGTV
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Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.The idea is to make it more immersive so we can see the breadth of videos on IGTV rather than the horizontal scrolling interface. IGTV, which exists both as a standalone app and as a homescreen button on Instagram, failed to bring must-see original vertical content. The download numbers for the app suggests that less than half the users who use Instagram - the photo messaging app - have downloaded the IGTV app. The IGTV videos recently started being shown as part of Instagram’s normal feed to help boost user engagement.

 

https://tech.economictimes.indiatimes.com/news/mobile/instagram-copies-tiktok-snapchat-ideas-to-promote-igtv-feature/69437576

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