4.8b downloads in just 3 months, MXPlayer tops in app installs. The growth in app installs in India is closely tied to the growth in new smartphone owners, particularly Android users. The number of downloads is the continuation on the trend of more accessible data pricing, which in turn grew the demand for online entertainment amongst Indians. The mobile connectedness of India is what inspired firms to bring more solutions to the country, and increased their ability to scale.
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