Facebook report - ‘Moments that bring people closer together’ explains and gives insights on how consumer behavior has expanded from calendar-based events to ephemeral and real-time events. These moments can be divided into once-a-day (such as a morning cup of coffee), once-a-year (birthdays and anniversaries) and once-in-awhile moments (getting married, becoming a parent). The media guide explains how marketers can turn them into opportunities.
http://www.socialsamosa.com/2019/06/facebook-key-audience-moments-guide/
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