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ISSUE 48
25 / 06 / 2019
d-talk

Stories penetrate the e-commerce world too!

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Stories penetrate the e-commerce world too!
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Stories - one of the top ways to share and engage with content on social media is making its way into e-commerce app categories, including food and travel aggregators like Airbnb, Zomato and even Amazon India. Stories have an authentic and personal feel to them, and millennials prefer looking at quick, snackable content which gives them a sense of what peers are doing at the moment. Stories, static or otherwise, seek to fill that need.

 

https://tech.economictimes.indiatimes.com/news/internet/rise-of-stories-how-internet-businesses-are-rethinking-user-experiences-with-this-video-format/69883562

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