YouTube is powering branded experiences on the platform with AR and interactive 3D assets to display ads. It's introducing AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators. With this feature, brands and advertisers are creating more engaging and educational content, which in turn drives effective purchase decisions.
http://www.socialsamosa.com/2019/06/youtube-ar-for-influencer-campaigns-display-ads/
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