Instagram will be introducing ads in the Explore feed. This would be an opportunity for advertisers to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. 80% of users already follow a business. Instagram believes as the users would be scrolling past posts pertinent to the brands, the brands would have an upperhand of relevance with their posts.
http://www.socialsamosa.com/2019/06/instagram-tests-ads-for-explore-section/
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