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ISSUE 49
02 / 07 / 2019
d-talk

TikTok, Bigo,YouTube move to educational content

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TikTok, Bigo,YouTube move to educational content
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Bigo Live, a Singapore-based live streaming platform, launched education channels, while TikTok’s #EduTok has become a trending hashtag with over a billion views. Google-owned YouTube has also been focusing on educational content. It is investing $20 million in developing such content. In India, the company competes directly with ByteDance-backed video-apps and Alibaba-backed VMate.

 

https://brandequity.economictimes.indiatimes.com/news/digital/tiktok-bigo-youtube-takes-the-next-leap-move-to-educational-content-from-entertainment/69935787

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