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ISSUE 52
23 / 07 / 2019
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World Cup and IPL help in pushing India’s digital payments

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World Cup and IPL help in pushing India’s digital payments
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A study has revealed that World Cup and IPL tournaments has contributed to 15% digital payments in the last quarter. This is an increase from the previous 6%! The study shows that consumers now prefer to pay for everything from tickets to snacks via either online payment apps or with their ATM cards! This is a positive step towards digital India.

 

https://brandequity.economictimes.indiatimes.com/news/digital/world-cup-and-ipl-tournaments-contributed-to-15-of-digital-payments-in-last-quarter-up-from-6-report/70290333

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