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ISSUE 53
30 / 07 / 2019
d-talk

Fake Followers of influencers incur loss for advertisers

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Fake Followers of influencers incur loss for advertisers
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To appear more successful than they really are, some influencers buy bots to like and comment on their posts. Brands pay quite a heavy sum for their product promotion. They would incur a loss due to this fraudulent activity. Social platforms too are making changes that might affect how fake influencers operate, for instance, Instagram is already testing banning the ‘like’ option.

 

https://www.exchange4media.com/digital-news/advertisers-to-lose-13-billion-due-to-fake-followers-in-influencer-marketing-report-98394.html

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