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ISSUE 54
06 / 08 / 2019
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YouTube Masthead now available with CPM buying

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YouTube Masthead now available with CPM buying

After successful beta tests in select markets, YouTube Masthead is now globally available for purchase for all advertisers to buy on a CPM basis. The Masthead will be a reserved placement, to help brands drive the visibility they need on the dates that matter the most. With premium placement atop the YouTube Home feed, guaranteed reach and the flexibility of CPM buying, the opportunity to drive impact with the Masthead has never been greater!

 

https://support.google.com/google-ads/answer/9402524?hl=en

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