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ISSUE 55
13 / 08 / 2019
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Chatbots, from virtual assistants to critical CRM

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Chatbots, from virtual assistants to critical CRM
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Once created to just cut down on live text or video chat, chatbots have been creating ripples in the digital space for marketers! Humanising the chatbots have helped build more customer loyalty and analysing profiles of users. Building brand value is a tedious job. However, if done right, chatbots are the instruments that can easily bridge the gap between consumers and brands.

 

https://www.exchange4media.com/digital-news/chatbots-leading-the-way-for-marketers-in-digital-space-98615.html

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