Snapchat’s Snap Games is an innovative way to get users to choose to watch ads! They added six-second unskippable ads but in return they are offered rewards like abilities to upgrade their weapons, or double their power in the Snap Games they play. The opt-in ads feature can certainly aid the brand’s strategy, as Snapchat’s opt-in ads for Snap Games provides more probability of the ads getting viewed than any other platform.
http://www.socialsamosa.com/2019/08/snapchat-opt-in-ads-for-snap-games/
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