With 90% of new internet users being native language speakers, e-commerce giant Flipkart felt the need to introduce a Hindi interface. Their aim is to attract 200 million customers with this addition. Flipkart will also introduce audio-visual navigation capabilities in its app in the upcoming phases to handhold first-time users.
https://www.exchange4media.com/digital-news/flipkart-introduces-hindi-interface-99338.html
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