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ISSUE 65
22 / 10 / 2019
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Dynamic Ads: Snapchat tries their hand at innovative marketing

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Dynamic Ads: Snapchat tries their hand at innovative marketing
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By allowing retailers to sync their catalogues to Snapchat in real time, the platform is hoping to get more retailers and direct-to-consumer products on board. These would be part of their new dynamic ads. The ads will be updated based on the catalogues that are already home to many products.

 

https://www.campaignasia.com/article/snap-hopes-to-woo-retailers-and-dtc-brands-with-launch-of-dynamic-ads/454945?eid=21&edate=20191018&utm_source=20191018&utm_medium=newsletter&utm_campaign=daily_newsletter

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