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ISSUE 68
19 / 11 / 2019
d-talk

Digital Video Consumption Soars in last two years: India

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Digital Video Consumption Soars in last two years: India
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In the last two years, the average time Indians spend consuming digital video has grown 2X. This is due to a combination of rising smartphone adoption, low-cost high-speed mobile internet, and the industry providing snackable content, it has been reported. The industry has invested significantly into making the experience a customer centric one – right from relevant content in the form of micro genres all the way up to different formats while ensuring easy availability.

 

https://www.exchange4media.com/digital-news/average-indians-digital-video-consumption-has-grown-2x-in-past-two-years-bcg-cii-report-100810.html

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