“Search-seeding” which boosted the chances of products appearing on the first page results of Amazon is being stopped. This had a direct impact on sales. Amazon has over 5,00,000 sellers in India, which explains why it’s important for sellers that consumers see their product first. Various factors go into determining top results, like reviews, ranking, price and relevance. Amazon has gone on record to say it does not provide any tool to sellers to manipulate the ranks of shopping results.
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