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ISSUE 72
17 / 12 / 2019
d-talk

Facebook introduces instore

Facebook introduces instore
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Thanks to their partnership with top retailers, Facebook is now able to send users specific ads, based on the data of what they are buying in stores along with their names, phone numbers, and email addresses. Facebook last year admitted that the phone numbers that its users provide for security purposes were being used to target them with ads.

 

https://brandequity.economictimes.indiatimes.com/news/digital/facebook-now-tracks-in-store-shopping-targets-users-with-ads/72737634

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