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ISSUE 72
17 / 12 / 2019
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Facebook: New metrics introduced for advertisers

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Facebook: New metrics introduced for advertisers
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Cross Account Reporting shows advertisers reach, impressions, and conversions across multiple ad accounts. Conversion Path will give an understanding whether channels, publishers, or devices are the most impactful in driving conversions. Recently, Facebook also introduced new brand safety controls to improve Ads Manager, Delivery Reports and more

 

http://www.socialsamosa.com/2019/12/facebook-introduces-reporting-tools-improve-campaign-measurement/

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