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ISSUE 74
31 / 12 / 2019
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Holiday campaigns see partnership between TikTok influencers and brands

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Holiday campaigns see partnership between TikTok influencers and brands
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Just over a year after TikTok officially launched U.S. brand partnerships, major brands are tapping influencers on social video app for holiday campaigns. TikTok's sponsored "hashtag challenges," where high-profile influencers begin video trends, are one of the main ways for companies to advertise on the app. To improve brands' experiences on the app, the cosmetic companies and agencies said TikTok would need to improve analytics and introduce more in-app shopping features.

 

https://brandequity.economictimes.indiatimes.com/news/advertising/beauty-brands-tap-tiktok-influencers-for-holiday-campaigns/72949992

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