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ISSUE 74
31 / 12 / 2019
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How Instagram changed the way we shop

How Instagram changed the way we shop
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Instagram has served as a platform for new forms of consumer marketing. Its influence on spending is more profound. It has altered both the look and nature of the products people buy and physical spaces where they shop. Certain items were elevated to the must-have list this decade because they were shareable — that is, they photographed especially well or had a flair of whimsy that racked up the likes and comments.

 

https://brandequity.economictimes.indiatimes.com/news/digital/how-instagram-changed-the-way-we-shop/72990439

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