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ISSUE 74
31 / 12 / 2019
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New record for digital-first brands

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New record for digital-first brands
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Brands like BoAt, WoW Skin Sciences, MamaEarth and LifeLong which have been digital-first since their inception have hit Rs. 100 crore in revenue within 24-36 months of launch. This milestone previously took at least five years to reach earlier. The brands – in the personal care, FMCG, electronics and appliances sectors – achieved traction quickly as ecommerce companies including Amazon and BigBasket have put in place exclusive programmes to launch and test brands, and rising consumer intent to purchase differentiated products online.

 

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/it-took-just-three-years-for-digital-first-brands-to-hit-rs-100-crore/72962771

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