To encourage users from India to share videos of wedding looks, dance moves for sangeet nights and comic elements from weddings, TikTok launched the ‘Wedding Season’ campaign with themes unique to India. Users showcased their creativity with fashion that display the diversity of Indian weddings apart from sharing the fun moments from Indian weddings like bride and groom being tried at weddings.
https://www.exchange4media.com/digital-news/tiktok-launches-wedding-season-campaign-101602.html
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