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ISSUE 75
07 / 01 / 2020
d-talk

How to measure analytics for OTT?

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How to measure analytics for OTT?
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With the absence of an industry-backed measurement system for the OTT space, analytics provided by private players is not enough in the long run. OTTs are dependent on advertisers as a source of revenue. In the absence of a unified measurement currency, advertisers are therefore dependent on the data provided by the individual platforms or third parties like Nielsen DAR, Moat, App Annie etc.

 

https://www.exchange4media.com/digital-news/are-third-party-analytics-enough-for-ott-measurement-101842.html

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