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ISSUE 77
21 / 01 / 2020
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End of lucrative tracking tool for advertisers from Google

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End of lucrative tracking tool for advertisers from Google
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In two years, Google plans to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate. This will result in costly changes in the way the Web operates, amidst demands of increased privacy from users. Though the two-year goal is new, Google's announcement had been expected within the industry for months.

https://brandequity.economictimes.indiatimes.com/news/advertising/google-ends-lucrative-tracking-tool-for-advertisers/73263416

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