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ISSUE 77
21 / 01 / 2020
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Facebook decides not to sell ads on WhatsApp

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Facebook decides not to sell ads on WhatsApp

A team that was put together to figure out how to integrate ads in WhatsApp’s code has been disbanded. Facebook has reportedly decided not to sell ads on WhatsApp. The original founders left the company because they did not want to monetise the messaging platform. There was no official statement from Facebook on the report.

The founders had alleged that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology.

https://brandequity.economictimes.indiatimes.com/news/advertising/facebook-not-to-sell-ads-on-whatsapp-report/73324093

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