d-talk
ISSUE 77
21 / 01 / 2020
d-talk

Regional content drives more growth of users

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Regional content drives more growth of users
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With the world going regional, it is of no surprise that brands have started opting for regional content creation. It was revealed in a report that 65% of the content created in Momspresso.com regional languages, and accounts for 85% of page views. Momspresso.com revealed that regional language page views on it’s platforms grew by 180 %. This growth was led by Hindi which contributed to 65% of page views, followed by Marathi (10%), Bangla (8%), Tamil (7%) and Malayalam (6%).

https://brandequity.economictimes.indiatimes.com/news/media/brands-opt-for-regional-content-creation-as-it-drives-growth-of-women-users-momspresso-study/73139826

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