While it was Gen Z who dominated TikTok in 2019, the app is becoming popular across age groups now. TikTok India the platform will work towards developing interactive and trendsetting content and collaborate with advertisers to supplement their brand campaigns in 2020. The app only started monetising its platform in April last year and has since seen several brands from across verticals engage with its users to successfully launch products or build brand engagement.
https://www.exchange4media.com/digital-news/what-can-brands-expect-from-tiktok-in-2020-102054.html
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