Memes have taken social media by storm. Since brands now want to create memes that would help them stay relevant and topical online, using popular meme pages such as Laughing Colours and Sarcastic Indian seem like an obvious choice! Apart from memes, brands have also started to spend on stickers and GIFs to advertise on daily chats,chiefly through Facebook-owned instant messaging platform WhatsApp.
https://tech.economictimes.indiatimes.com/news/internet/rise-of-the-meme-economy-in-india/73741398
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