In light of TikTok’s short form video success, new short form video sharing apps such as Tangi, Hypershots, and Fireworks are all set to join the bandwagon. Short format video content is now perceived to be a lucrative opportunity for brands. M-Gen has short attention spans and is constantly scrolling through their social feeds to discover the next new thing. Taking cue from this evolving consumer behaviour, social media platforms are constantly reinventing their offerings, with a strong focus on quick-to-consume video content.
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