Hyper-personal innovation for ads on Gaana

ISSUE 83
03 / 03 / 2020

Hyper-personal innovation for ads on Gaana

The music app’s ad engine would leverage a mix of real-time data of their users such as age, location, weather, and an exhaustive user data-bucket build over the past 10 years to create hyper-personalised ads for each user in their database. As the country’s go-to music app with over 150 million users streaming over 3.5 billion songs every month, the ability to target this massive user-base with dynamic programmatic audio capabilities will be a game-changer for the Indian marketing community.

https://brandequity.economictimes.indiatimes.com/news/advertising/gaanas-introduces-hyper-personal-innovation-to-audio-ads/74411591?utm_source=Mailer&utm_medium=ET_batch&utm_campaign=etbrandequity_news_2020-03-02&dt=2020-03-02&em=dmlqYXlhbGFrc2htaS52YXJkYW5AYmN3ZWJ3aXNlLmNvbQ==

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