Music videos

Sorry Boys

Secret Temptations newly launched deodorant was targeted at young women in India. The brand wanted to resonate with the young, modern woman of today. Accordingly, this music video is a spin-off on the popular song ‘Who the F*!#$ is Alice’, with the lyrics of the song taunting the ‘despos’ in India who keep trying to hit on girls in less than charming ways. A common refrain of ‘Who the F*!#$ is Despo’ keeps ringing through the video. The popular, catchy song captured the attention of the audience and won their love. The video ended by inviting girls to check out more knockout sessions at the brand campaign microsite.