Case Study

Mahindra Furio Case Study

The
Brief

To create a marketing asset that communicates the product offerings and proposition in the most efficient way possible.

The
Objective

To create a marketing asset that communicates the product offerings and proposition in the most efficient way possible.
To help sales personnel in giving an enhanced sales pitch experience so as to efficiently demonstrate the product efficacy

The
Challenge

Requirement of an app which is cross device compatible
Easy to update
Should work on slow internet connection

The
Solution

A Progressive Web App that allowed the sales personnel to calculate and show the profit earned by consumers if they invested in purchasing Mahindra FURIO.

Result

A Perfect Pitch Tool -

We showcased the Mahindra FURIO PWA site in Mahindra’s Annual meeting to their Sales Force and the response from them was awesome.

In Use -

The PWA is currently being used by the Mahindra Sales Force and the response is positive from customers. 500+ sales representatives and 900 dealers are using this app currently.

About the App

Just use simple math to show Mahindra FURIO is the best!

How?

With the Mahindra FURIO Profit Calculator Progressive Web App. A website that offers an app experience, thereby making it easier for the Mahindra sales force to access and interact with the interface, additionally giving us the convenience of faster auto updates.

The basic flow entails

Salesman login - To make it exclusive for Mahindra Salesman

Customer data capture

Profit components - Payload, Mileage and AMC

Gratification - Cheque

Client history

Key Features
of the app

Works on any Smartphone

The PWA works with all browsers and is compatible with any device, regardless of screen size and other specifications. Tablet and mobile users have the same experience.

Discoverability and easy installation

The app is easily accessible and discoverable as it can be shared via a URL. You can add it to your Android or IOS device as an application via add to homescreen option. You can also share it as an APK on Android devices.

Auto Update

On update of app files, Mahindra PWA prompts the user with an update notification on the click of which, the PWA updates itself to the latest version.

Encrypted Data

We ensure that we maintain high security standards. The data stored in the local storage and transferred to the backend is highly encrypted.

Interactive Experience

We designed the app with a gamified interface so as to have an engaging and interactive experience for the end user.

Virtual Profit Cheque

In this feature we added a virtual cheque at the end of the result which can be shared with the client as a gratification.

Looks like Native App

Mahindra FURIO PWA is a web app with the experience of an app environment. A Progressive Web App (PWA) is a set of mobile web application development techniques that entails building apps that feel and look like native ones.

No App Store Censorship

PWA solution is an efficient and faster method to build an app without going through any approval process of either Play Store or the App Store as it is a browser app.