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Life Is Sweet

Brand: Glucerna

Glucerna is a supplement for diabetics and wanted to communicate its new proposition ‘Life Is Sweet’, essentially that life can be managed with diabetes. This proposition was a refreshing take on a category replete with health warnings and accordingly we decided to create a film with a quirky take on diabetes. The film showcases a monologue of a guy who appears to be ‘cheating’ on his partner with someone and has finally decided to break up. Watch the film to see the clever twist at the end that effectively communicates that life can be sweet with diabetes.

Tags

Campaign VFX

Celebrity videos

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